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Abbing, Erik Roscam

Brand-driven innovation : strategies for development and design / Erik Roscam Abbing - Lausanne : AVA Academia, 2010 - 208 p. : il. ; 30 cm - Required reading range module reader .

Bibliografía: p.202-203

ISBN: 9782940411283

Subjects--Topical Terms:
Marcas comerciales
Diseño de productos
Mercadeo
Cambio organizacional

Dewey Class. No.: 658.827 / Ab19b