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Kotler, Philip,

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - xix, 184 pages ; 24 cm

Includes index.

ISBN: 978-1-119-34120-8

Subjects--Topical Terms:
Mercadeo
Mercadeo en internet

Dewey Class. No.: 658.8 / K848mt / 2017