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Klaff, Oren

Pitch anything : an innovative method for presenting, persuading and winning the deal / Oren Klaff. - 1 online resource

Includes index.

The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.

ISBN: 9780071752855

LCCN: 2010039604

Subjects--Topical Terms:
Presentaciones de ventas
Presentaciones de negocios
Persuasión (Psicología)
Comunicación en los negocios

Dewey Class. No.: 658.452