Design Management / Kathryn Best

1.-Managing the Design Strategy 2.-Managing the Design Process 3.-Managing the Design Implementation. PROLOGUE -- Introduction 6 -- How to get the most out of this book 8 -- CONTEXT -- What is design management? 12 -- Why is design management important? 16 -- The design management timeline 20 -- MANAGING THE DESIGN STRATEGY -- Managing the design strategy 26 -- Identifying opportunities for design 28 -- Understanding the audience and market 35 -- Interpreting client and customer needs 40 -- Auditing the use of design 44 -- Establishing the design strategy 48 -- Promoting and selling the design strategy 54 -- Planning for long-term growth 58 -- Managing client relations 76 -- Guiding design decisions 80 -- Developing good working relationships 82 -- Verbal communication 84 -- MANAGING THE DESIGN PROCESS -- Managing the design process 90 -- Giving form to business strategy 92 -- Increasing awareness with design 96 -- Expressing the brand through design 100 -- Initiating design projects 104 -- Design processes 112 -- Competitive advantage through design 118 -- Case study: Kajima design Europe for JVC 122 -- Case study: the Honda Zoomer 128 -- Interview: mat hunter, IDEO Europe 130 -- Interview: Brian Smith, FeONIC plc. 132 -- Managing creative teams 134 -- Facilitating the design process 136 -- Developing collaborative cultures 140 -- Visual communication 142 -- MANAGING THE DESIGN IMPLEMENTATION -- Managing the design implementation 146 -- The project management process 148 -- Project management in practice 154 -- Social and environmental responsibilities 158 -- Design policies, procedures and guidelines 162 -- Translating global design into local design 166 -- Measuring the success of design 170 -- Reviewing and revising the design strategy 174 -- Case study: FooGo The formation 176 -- Case study: the silken group 178 -- Interview: Colum Lowe, NHS (UK) 182 -- Interview: Lynne Elvins, A420 184 -- Management and leadership 186 -- Leading and advocating design 188 -- Written communication 192 -- APPENDIX -- 18 views on design management 198 -- Further resources 204 -- Glossary 208 -- Index 210 -- Additional credits 214 -- Acknowledgements 215 Adobe Dreamweaver CC es el programa de creacion y edicion de paginas Web mas apreciado por los diseñadores que buscan resultados profesionales. Con su integracion en la nube, es posible sincronizar sus preferencias independientemente del lugar o del equipo en el que se encuentre. Este es el libro oficial para estudiar Dreamweaver CC. Aprenda a crear paginas Web estaticas y dinamicas, incorporar graficos, textos y videos, crear aplicaciones interactivas, experimentar con codigo y estructuras HTML5 y CSS3, subir y gestionar sitios Web. Este manual es la forma mas rapida, facil y completa para aprender a utilizar Dreamweaver CC, y pertenece a la serie de libros de formacion creados por los expertos de Adobe. Contiene 14 capitulos con todos los conceptos basicos e innumerables consejos y tecnicas para ayudarle a ser mas productivo con este programa.

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