Branded interactions : marketing through design in the digital age / Marco Spies & Katja Wenger
Idioma: Inglés Editor: London : Thames & Hudson Ltd, 2020Descripción: 351 pages : illustrations ; 27 cmTipo de contenido:- texto
- no mediado
- volumen
- 978-0-500-02370-9
- 658.84 Sp43b
Tipo de ítem | Biblioteca actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Recursos Electrónicos | Sede Quito | Col General | 658.84 Sp43b (Navegar estantería(Abre debajo)) | Disponible | Disponible en Biblioteca Digital PUCE | |||
Libro | Sede Quito Primer piso | Col General | 658.84 Sp43b (Navegar estantería(Abre debajo)) | Disponible | PUCE213106 |
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658.84/So45s SEO, las claves esenciales : [sácale el máximo rendimiento a tu web en la red y haz crecer tu negocio online] | 658.84 So51m Marketing digital que funciona / | 658.84 So51m Marketing digital que funciona / | 658.84 Sp43b Branded interactions : | 658.84/T632c Community manager : gestión y posicionamiento en redes sociales | 658.84/T739g Gestión de eventos feriales : diseño y organización | 658.84/V233a Mi aventura digital : guía práctica para incursionar en el mundo virtual |
Includes bibliographical references (pages 340-343) and index.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
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