Rotman on design : the best on design thinking from Rotman magazine / introduced by Paola Antonelli and Roger Martin ; edited by Roger Martin and Karen Christensen.

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences.