Abbing, Erik Roscam <br/><br/>
Brand-driven innovation :  strategies for development and design / 
Erik Roscam Abbing 
 - Lausanne :  AVA Academia,  2010 
 - 208 p. :  il. ;  30 cm 
 - Required reading range module reader .
<br/><br/>Bibliografía: p.202-203 
<br/><br/><label>ISBN: </label>9782940411283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marcas comerciales<br/>Diseño de productos<br/>Mercadeo<br/>Cambio organizacional
<br/><br/><label>Dewey Class. No.: </label>658.827  / Ab19b