Brown, Mark Graham

Beyond the Balanced Scorecard / Mark Graham Brown - 1° Ed. - 233 páginas ; 24 cm.

Factura educativa

1.- Beyond first-generation balanced scorecards 2.- Analytics: a new way of tracking organizational performance 3.- The analytics-based scorecard: adding more business intelligence to your metrics 4.- Customer relationship analytics: meaningful metrics that predict loyalty 5.- External analytics: quantifying factors that can make or break your business 6.- People analytics: measuring your most important asset 7.- Operational analytics: key internal metrics of quality, productivity, timeliness and innovations 8.- Strategic and financial analytics: measuring what really matters 9.- Beyond the balanced scorecard: from performance measurement to performance management



9781563273469


GERENCIA EJECUTIVA

658.4 / B8121 2007