TY  - BOOK
AU  - Brown,Mark Graham
TI  - Beyond the Balanced Scorecard
SN  - 9781563273469
U1  - 658.4 
PY  - 2007///
CY  - Reino Unido
PB  - Productivity Press
KW  - GERENCIA EJECUTIVA
N1  - Factura educativa; 1.- Beyond first-generation balanced scorecards 2.- Analytics: a new way of tracking organizational performance 3.- The analytics-based scorecard: adding more business intelligence to your metrics 4.- Customer relationship analytics: meaningful metrics that predict loyalty 5.- External analytics: quantifying factors that can make or break your business 6.- People analytics: measuring your most important asset 7.- Operational analytics: key internal metrics of quality, productivity, timeliness and innovations 8.- Strategic and financial analytics: measuring what really matters 9.- Beyond the balanced scorecard: from performance measurement to performance management; Administración de Empresas
ER  -