TY  - BOOK
AU  - Kaplan,Robert S
TI  - Strategy maps
SN  - 9781591391340
U1  - 658.4 
PY  - 2004///
CY  - Estados Unidos de América
PB  - McGraw-Hill
KW  - GERENCIA EJECUTIVA
N1  - Factura educativa; PART I. OVERVIEW 1.- Introduction 2.- Strategy maps PART II. VALUE-CREATNG PROCESSES 3.- Operations management processes 4.- Customer management processes 5.- Innovation processes 6.- Regulatory and social processes PART III. INTANGIBLE ASSETS 7.- Aligning intangible assets to enterprise strategy 8.- Human capital readiness 9.- Information capital readiness 10.- Organization capital readiness PART IV. BUILDING STRATEGIES AND STRATEGY MAPS 11.- Customizing your strategy map to your strategy 12.- Planning the campaign PART V. THE CASE FILES 13.- Private-sector organizations 14.- Public-sector organizations 15.- Nonprofit organizations; Administración de Empresas
ER  -