TY - BOOK AU - Lipczynski,John TI - Industrial Organization SN - 9780273770411 U1 - 338.4 PY - 2013/// CY - Estados Unidos de América PB - Pearson KW - INDUSTRIAS Y SERVICIOS SECUNDARIOS N1 - Factura Educativa; The fourth edition of Industrial Organisation continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It takes students on a journey through the historical development of industrial organisation to the present day with new case studies exploring contemporary issues in business, finance and economics. - Acknowledgements - Part ITheoretical Foundations - Industrial organization: an introduction - Production, Costs and Demand - Perfect Competition, Monopolistic Competition and Monopoly - Managerial Theories of the Firm - Transaction costs, agency and resource-based theories of the firm.--. Part II: Structural Analysis of Industry - Oligopoly: non-collusive models - Oligopoly: collusive models - Concentration: measurement and trends - Determinants of seller concentration - Barriers to entry - Market structure, firm strategy and performance.--. Part III: Analysis of Firm Strategy - Pricing - Auctions - Product differentiation - Advertising - Research and development - Mergers and strategic alliances - Vertical integration - Vertical restraints - Diversification.--. Part IV: Analysis of Public Policy - Competition policy - Regulation -- Appendices: Analytical Tools -- Appendix 1Mathematical methods - Appendix Econometric methods; Administración de Empresas ER -