Do your own market research / Paul N. Hague ; Peter Jackson
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- 173 páginas : ilustraciones ; 20 cm.
- Business enterprise .
- Business enterprise. .
Bibliography: p. 154-156.
1. What is market research?.-- 2. Planning a market research project.-- 3. Desk research.-- 4. Fieldwork.-- 5. Questionnaires.-- 6. Postal research and self-completion questionnaires.-- 7. Telephone interviewing.-- 8. Face-to-face interviewing.-- 9. Data analysis and reporting.-- 10. Buying market research.