TY  - BOOK
AU  - 
TI  - Do your own market research / Paul N. Hague ; Peter Jackson
T2  - Business enterprise
SN  - 074941779X
U1  - 658.83 
PY  - 1987///
CY  - London: 
PB  - Kogan Page, 
KW  - MERCADO
KW  - INVESTIGACIONES Y ANÁLISIS
N1  - Bibliography: p. 154-156; 1. What is market research?.-- 2. Planning a market research project.-- 3. Desk research.-- 4. Fieldwork.-- 5. Questionnaires.-- 6. Postal research and self-completion questionnaires.-- 7. Telephone interviewing.-- 8. Face-to-face interviewing.-- 9. Data analysis and reporting.-- 10. Buying market research
ER  -