TY - BOOK AU - AU - AU - TI - The green business guide / John Elkington SN - 0575046759 U1 - 658.408 CY - London PB - [sin editorial] KW - GESTIÓN COMERCIAL KW - MEDIO AMBIENTE N1 - 1. Spotting the green opportunity.-- 2. The board.-- 3. The law.-- 4. Investor relations.-- 5. Financial management.-- 6. The environment portfolio.-- 7. Marketing.-- 8. Research and development.-- 9. Project planning.-- 10. Manufacturing.-- 11. The workplace.-- 12. Personnel.-- 13. Corporate communications.-- 14. the sustainability agenda ER -