Out of the box! : brand experiences between pop-up and flagship / Robert Klanten ; Sven Ehmann - 1 - 201 páginas : ilustraciones ; 21 cm.

1. Surface tension.-- 2. All that matters.-- 3. Straightforward.-- 4. Going public.-- 5. Glamur & drama.

ISBN: 9783899553741

Subjects--Topical Terms:
MARACAS DE FÁBRICA
MERCADOTECNIA

Dewey Class. No.: 658.827 / K633o