TY  - BOOK
AU  - 
TI  - Out of the box!  : brand experiences between pop-up and flagship / Robert Klanten ; Sven Ehmann:  
SN  - 9783899553741
U1  - 658.827 
PY  - 2011///
CY  - Berlin: 
PB  - Gestalten, 
KW  - MARACAS DE FÁBRICA
KW  - MERCADOTECNIA
N1  - 1. Surface tension.-- 2. All that matters.-- 3. Straightforward.-- 4. Going public.-- 5. Glamur & drama
ER  -