TY  - BOOK
AU  - 
TI  - Identifying hidden needs creating breakthrough products / Keith Goffin ; Fred Lemke
SN  - 9780230219762
U1  - 658.83 
PY  - 2010///
CY  - [sin lugar]: 
PB  - Palgrave Macmillan, 
KW  - NUEVOS PRODUCTOS
KW  - PALNIFICACIÓN ESTRATÉGICA
N1  - Incluye bibliografía; 1. Introduction to customers hidden needs.-- 2. Surveys anda interviews.-- 3. Focus group.-- 4. Ethnographic market research.-- 5. Warehouse equipment
ER  -