TY  - BOOK
AU  - Bethune, Kevin G.
TI  - Reimagining design: unlocking strategic innovation 
T2  - Simplicity: design, technology, business, life
SN  - 9780262046503
U1  - 658.4063 23 ed.
PY  - 2022///
CY  - Cambridge
PB  - The MIT Press
KW  - Innovaciones tecnológicas
KW  - Administración
KW  - Planificación empresarial
KW  - Creatividad en las organizaciones
N1  - Includes bibliographical references and index
N2  - "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--
UR  - https://puce.odilo.us/info/reimagining-design-unlocking-strategic-innovation-03132051
ER  -