Kotler, Philip, Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - xix, 184 pages ; 24 cm Includes index. ISBN: 978-1-119-34120-8 Subjects--Topical Terms: MercadeoMercadeo en internet Dewey Class. No.: 658.8 / K848mt / 2017