Writing winning business proposals /
Richard C. Freed, Shervin Freed, Joe Romano.
- 3rd ed.
- 1 online resource (viii, 311 pages) : illustrations
Includes bibliographical references (p. 303-306) and index.
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process.
9780071742320
Redacción de propuestas de negocios Redacción de informes comerciales