TY  - BOOK
AU  - Freed, Richard C.,
AU  - Freed, Shervin
AU  - Romano, Joseph P.,
TI  - Writing winning business proposals
SN  - 9780071742320
U1  - 808.06665 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Redacción de propuestas de negocios
KW  - ARMARC 2.0 en línea
KW  - Redacción de informes comerciales
N1  - Includes bibliographical references (p. 303-306) and index; Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes--determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary--the proposal development process
UR  - https://www.accessengineeringlibrary.com/content/book/9780071742320
ER  -