TY  - BOOK
AU  - Toogood, Granville N.
TI  - The new articulate executive: look, act, and sound like a leader 
SN  - 9780071743266
U1  - 658.45 22
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Comunicación en los negocios
KW  - ARMARC 2.0 en línea
KW  - Presentaciones de negocios
KW  - Arte de hablar en público
KW  - Liderazgo
N1  - Includes index; Leadership communications -- Becoming a player -- First, understand your audience -- Alpha dogs and worker bees -- Avoiding dangerous traps -- Get it together -- Designing the perfect presentation : the power formula -- The strong start -- Forging a powerful message -- Talking with pictures -- The conversational approach -- The strong finish -- Getting the message across -- The 18-minute wall : audience attention span -- How to capture your audience -- The powerpoint paradox -- How to make a powerful deck presentation -- Write like you speak : ten important rules to live by -- The six most common language mistakes -- How to beat fear -- Keep the momentum going -- The power of silence -- Body language -- How to dress -- How to read a prepared text like a pro (and not look like you are reading) -- How to use teleprompters -- Taking a cue from stage monitors -- The art of question and answer -- Dealing with the media -- Handling hecklers -- Train yourself -- What's it all worth to you?
UR  - https://www.accessengineeringlibrary.com/content/book/9780071743266
ER  -