TY  - BOOK
AU  - Key, Stephen
TI  - One simple idea: turn your dreams into a licensing goldmine while letting others do the work 
SN  - 9780071756150 
U1  - 658.1 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Inventos
KW  - Marketing
KW  - ARMARC 2.0 en línea
KW  - Emprendimiento
KW  - Nuevas empresas
KW  - Administración
N1  - Includes index; pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to market
UR  - https://www.accessengineeringlibrary.com/content/book/9780071756150
ER  -