TY  - BOOK
AU  - Perruchet, Marie
TI  - One perfect pitch: how to sell your idea, your product, your business-- or yourself 
SN  - 9780071837538
U1  - 658.85 23
PY  - 2016///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadeo
KW  - ARMARC 2.0
KW  - Narración de cuentos
KW  - Productos nuevos
KW  - Marketing
KW  - Nuevas empresas
KW  - Emprendimiento
N1  - Includes bibliographical references (pages 217-220) nd index; Introduction: storytelling: a skill that sells -- Sincere storytelling -- Build your story -- The one-minute pitch -- Know your audience -- Pitch perfect: bringing it all together -- Conclusion
UR  - https://www.accessengineeringlibrary.com/content/book/9780071837590
ER  -