Armstrong, Gary
Fundamentos de marketing / Gary Armstrong ; Philip Kotler
- [tr. 11a. Ed. ing.]
- [México, México] Pearson, c2013 2013
- xxx, [618] p. 27 cm.*il.
- Always Learning .
Bibliografía y sitios web: p. [581-604]
978-607-32-1722-4
MERCADOTECNIA
658.8/Ar57f/2013