Hiebing, Roman G. The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing ; Scott W. Cooper - 2a. Ed. - Lincolnwood, Estados Unidos Business Books 1997 - xxxiv, 510 p. 28 cm ISBN: 0-8442-3203-3 Subjects--Topical Terms: MERCADEO Dewey Class. No.: 658.8/H531s/1997