TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing ; Scott W. Cooper
SN  - 0-8442-3203-3
U1  - 658.8/H531s/1997 
PY  - 1997///
CY  - Lincolnwood, Estados Unidos 
PB  - Business Books
KW  - MERCADEO
ER  -