Kotler, Philip, 1931- <br/><br/>
Marketing / Philip Kotler, Gary Armstrong 

 - [tr. 14a. Ed. ing.] 
 - [México, México]   Pearson Educación, c2012  2012 
 - xxvi, [690] p.     27 cm.*il. 
 - (6769) .
<br/><br/>Bibliografía y sitios web: p. [642-666] 
<br/><br/>
<br/><br/><label>ISBN: </label>978-607-32-1420-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8/K848mp/2012