Lamb, Charles W. <br/><br/>
Marketing / Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 

 - 7a. Ed. 
 - México, México   Cengage Learning, c2014  2014 
 - xiv, [426] p.     27 cm.*il. 
<br/><br/>Bibliografía y sitios Web: p. 360-371 
<br/><br/><label>ISBN: </label>978-607-519-044-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8/L165m/2014