McDonald, Malcolm. Marketing plans : how to prepare them, how to use them - 4a. Ed. - Oxford, Gran Bretaņa Butterworth-Heinemann 1999 - xviii, 578 p. 25 cm - Marketing . ISBN: 0-7506-4116-9 Subjects--Topical Terms: MERCADOTECNIA Dewey Class. No.: 658.8/M145m/1999