TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans : how to prepare them, how to use them
T2  - Marketing
SN  - 0-7506-4116-9
U1  - 658.8/M145m/1999 
PY  - 1999///
CY  - Oxford, Gran Bretaña 
PB  - Butterworth-Heinemann
KW  - MERCADOTECNIA
ER  -