Hatch, Mary Jo <br/><br/>
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch ; Majken Schultz 

 - [San Francisco, Estados Unidos]   Jossey-Bass  2008 
 - 266 p.     24 cm.*il. 
<br/><br/>Bibliografía: p. 247-249 
<br/><br/><label>ISBN: </label>978-0-7879-9830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IMAGEN CORPORATIVA
<br/><br/><label>Dewey Class. No.: </label>658.827/H282t