TY  - BOOK
AU  - Hatch,Mary Jo
AU  - Schultz,Majken
TI  - Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch ; Majken Schultz
SN  - 978-0-7879-9830
U1  - 658.827/H282t 
PY  - 2008///
CY  - [San Francisco, Estados Unidos] 
PB  - Jossey-Bass
KW  - IMAGEN CORPORATIVA
N1  - Bibliografía: p. 247-249
ER  -