TY  - BOOK
AU  - Lewrick, Michael
AU  - Karim, Rukaiya
ED  - John Wiley & Sons,
TI  - Design thinking and innovation metrics: powerful tools to manage creativity, OKRs, product, and business success 
T2  - Design thinking series
SN  - 9781119983651
U1  - 658.403 
PY  - 2023///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Toma de decisiones
KW  - Administración industrial
KW  - Éxito en los negocios
KW  - ARMARC 2.0 en línea
KW  - Aptitud creadora en los negocios
KW  - Pensamiento crítico
KW  - BNE
N1  - Includes bibliographical references and index; Preface -- Motivation for this Book -- The Roots of Design Thinking -- The History of Innovation Metrics -- Introduction to the Topic -- Answering the Why, How and What? -- A Quick Read to Get Inspired -- The 101s: Essentials of Design Thinking & Measuring -- Design Thinking -- The Design Thinking Paradigm -- Facilitating Workshops -- Working in Teams -- Building Capabilities -- Measuring Impact -- Design Thinking Toolkit -- Measuring -- From Observations to Real Metrics -- Defining and Applying Metrics -- Defining the North Star Metric(s) -- Working with Exploration Metrics -- Selecting Exploitation Metrics -- Measuring Creativity -- Reflecting Measurements -- Measuring Toolkit -- The Future of Design Thinking & Data-Driven Innovation -- Creating Impact with Advanced Tools -- Performance Measurements -- OKRs and Beyond -- The Roots of Measuring Objectives -- Three Mindshift s Applying OKRs -- Tips and Tricks for Implementing OKRs -- Facilitating Performance Objectives -- OKR Toolkit -- Data-Driven Innovation -- Design Thinking & Data Analytics -- Applying the Hybrid Model -- Design Thinking & Artificial Intelligence -- Gaining Efficiency in Customer Interactions -- Design Thinking & Neuroscience -- Transferring Brain Patterns
N2  - "Measuring innovation is a crucial step toward managing it successfully, and it's one of the biggest challenges for start-ups, small businesses, and large enterprises. To create a successful innovation pipeline business leaders, product owners, and innovators, leaders must go beyond the traditional accounting methods to create, manage, and measure the impact of their innovations. Design Thinking and Innovation Metrics explains in simple terms how to define and measure innovation, creativity, and business success, so innovation can be managed and can become a driver of exponential business growth"--
UR  - https://puce.odilo.us/info/design-thinking-and-innovation-metrics-powerful-tools-to-manage-creativity-okrs-product-and-business-success-03417313
ER  -