| 000 | 01000nam a22003017a 4500 | ||
|---|---|---|---|
| 005 | 20231017155859.0 | ||
| 008 | 220103b2020 us a|||g |||| 001 0 eng d | ||
| 020 | _a9781260547870 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
||
| 041 | _aenm | ||
| 082 |
_a658.8 _bC282i _a2020 |
||
| 100 |
_aCateora, Philip R. _971375 |
||
| 245 |
_aInternational marketing / _cPhilip R. Cateora, R Bruce Money, Mary C. Gilly, John L. Graham |
||
| 250 | _aEighteenth edition | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill Irwin, _c2020 |
|
| 300 |
_axxxii, 682 páginas : _bilustraciones (color) ; _c27 cm |
||
| 336 | _atxt | ||
| 337 | _an | ||
| 338 | _anc | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 650 | 7 |
_aEmpresas internacionales _2 _959865 |
|
| 650 | 7 |
_aComercio exterior _950403 |
|
| 700 |
_aMoney, R. Bruce _971377 |
||
| 700 |
_aGilly, Mary C. _971378 |
||
| 700 |
_aGraham, John L. _971381 |
||
| 856 | _uhttps://puce.odilo.us/info/international-marketing-03133295 | ||
| 942 |
_cBK _05 |
||
| 999 |
_c184036 _d184036 |
||