| 000 | 01057nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 5232 | ||
| 008 | 121227s1991 enk 000 0 eng d | ||
| 020 | _a0749404523 | ||
| 082 | 0 | 4 |
_a658.8 _bW7462n |
| 100 |
_eorg _qWilson, Aubrey |
||
| 245 | 1 | 0 |
_aNew directions in marketing : business-to-business strategies for the 1990s / Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt _b _c |
| 250 | _a1 | ||
| 264 | 0 |
_aLincolnwood, Ill.,: _bNTC Business Books, _c1991 |
|
| 300 |
_a483 páginas : _bilustraciones ; _c24 cm. |
||
| 336 | _atxt | ||
| 337 | _an | ||
| 338 | _anc | ||
| 504 | _aIncludes bibliographical references (p. 217-219) and index. | ||
| 505 | 0 | _a1. Buying and sellings: Strategic Partnerships.-- 2. The company as a marketing organism.-- 3. The service element in added value.-- 4. Distant markets.-- 5. Marketing conundrums. | |
| 650 | 1 | 4 | _aCOMERCIALIZACIÓN INDUSTRIAL |
| 650 | 1 | 4 | _aMERCADOTECNIA |
| 740 | 0 | _aBusiness-to-business strategies for the 1990s. | |
| 942 | 0 | 0 |
_00 _cBK |
| 999 |
_c212580 _d212580 |
||