000 00757nam a2200229Ia 4500
001 9481
008 121227s2011 gw 000 0 eng d
020 _a9783899553741
082 0 4 _a658.827
_bK633o
100 _qKlanted, Robert
245 1 0 _aOut of the box! : brand experiences between pop-up and flagship / Robert Klanten ; Sven Ehmann
_b
_c
250 _a1
264 0 _aBerlin:
_bGestalten,
_c2011
300 _a201 páginas :
_bilustraciones ;
_c21 cm.
336 _atxt
337 _an
338 _anc
505 0 _a1. Surface tension.-- 2. All that matters.-- 3. Straightforward.-- 4. Going public.-- 5. Glamur & drama.
650 1 4 _aMARACAS DE FÁBRICA
650 1 4 _aMERCADOTECNIA
942 0 0 _00
_cBK
999 _c215078
_d215078