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| 001 | 71939 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a970-10-2713-2 | ||
| 040 |
_aEC-QuPUC _bspa |
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| 082 | 0 | 4 | _a659.1/Ar33p/2000 |
| 100 | 1 | _aArens, William F. | |
| 245 | 0 | _aPublicidad | |
| 260 |
_aMéxico, México _bMcGraw-Hill _c2000 |
||
| 300 |
_axxxii, [800 p.] _b _c28 cm |
||
| 504 | _aBibliografía: p. [758-775] | ||
| 650 | 4 | _aPUBLICIDAD | |
| 999 |
_c24475 _d24475 |
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| 942 | 0 | 0 | _00 |