000			02619cam a22003018i 4500
001			22447826
005			20230711151918.0
008			220118s2022 nju grb 001 0 eng c
020			_a9781119780137
040			_aDLC _beng _cEC-QuPUC _erda _fPamela Vega
041			_aeng
082	0	0	_a658.575 _bT255p
100			_aTennant, David, _eorg _977761
245	1	0	_aProduct development : _ban engineer's guide to business considerations, real-world product testing, and launch / _cDavid V. Tennant
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, _c2022
300			_aix, 222 páginas : _bIlustraciones ; _c26 cm
336			_atxt
337			_an
338			_anc
504			_aIncludes bibliographical references and index
520			_a"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."--
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed
650		4	_aProductos nuevos _962308
650		4	_aAdministración de la producción _944199
650		4	_aDiseño industrial _952622
856			_uhttps://puce.odilo.us/info/product-development-an-engineers-guide-to-business-considerations-real-world-product-testing-and-launch-03111148
942			_cBK _00
999			_c283700 _d283700