| 000 | 01857cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 18718095 | ||
| 005 | 20230919032553.0 | ||
| 008 | 150727s2016 nyuao gr 001 0 eng | ||
| 020 | _a978-1-6289-2470-1 | ||
| 040 |
_aDLC _beng _cEC-QuPUC _erda _fPamela Vega |
||
| 041 | _aenm | ||
| 082 | 0 | 0 |
_a658.4063 _bSt82 |
| 245 | 0 | 0 |
_aStrategic design thinking : _binnovation in products, services, experiences and beyond / _cedited by Natalie W. Nixon |
| 264 | 1 |
_aNew York : _bFairchild Books, An imprint of Bloomsbury Publishing Inc., _c2016. |
|
| 300 |
_axix, 244 pages : _billustrations ; _c24 cm |
||
| 336 | _atxt | ||
| 337 | _an | ||
| 338 | _anc | ||
| 520 | _a"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"-- | ||
| 650 | 4 |
_aAptitud creadora en los negocios _945337 |
|
| 650 | 7 |
_aPensamiento creativo _961163 |
|
| 650 | 7 |
_aCambio organizacional _2 _949290 |
|
| 700 |
_aNixon, Natalie W. _977794 _eedt |
||
| 856 | _uhttps://puce.odilo.us/info/strategic-design-thinking-innovation-in-products-services-experiences-and-beyond-03132172 | ||
| 942 |
_cBK _00 |
||
| 999 |
_c283719 _d283719 |
||