| 000 | 01075cam a2200277 i 4500 | ||
|---|---|---|---|
| 007 | ta | ||
| 008 | 161028s2017 nju 001 0 eng | ||
| 020 | _a978-1-119-34120-8 | ||
| 040 |
_aEC-QuPUC _beng _erda _fAntonio Amundarain |
||
| 082 | 0 | 0 |
_a658.8 _bK848mt _b2017 |
| 100 |
_aKotler, Philip, _eorg _969004 |
||
| 245 | 1 | 0 |
_aMarketing 4.0 : _bmoving from traditional to digital / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 | 1 |
_aHoboken : _bWiley, _c2017 |
|
| 300 | 1 |
_axix, 184 pages ; _c24 cm |
|
| 336 |
_btxt _atxt |
||
| 337 |
_bn _an |
||
| 338 |
_bnc _anc |
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| 500 | _aIncludes index. | ||
| 650 | 7 |
_aMercadeo _2Armarc 2.0 en línea _959266 |
|
| 650 | 7 |
_aMercadeo en internet _2ARMARC 2.0 en línea _959219 |
|
| 700 |
_aKartajaya, Hermawan, 1947 _d1947- _eorg _971392 |
||
| 700 |
_aSetiawan, Iwan _eorg _971393 |
||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_cBK _00 |
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| 999 |
_c284351 _d284349 |
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