000			02358cam a22003015i 4500
005			20230711151939.0
007			ta
008			200206t2020 uk a grb 001 0 eng d
020			_a978-0-500-02370-9
040			_aEC-QuPUC _beng _erda _fAntonio Amundarain
041			_aenm
082	0	4	_a658.84 _bSp43b
100			_aSpies, Marco, _eorg _978723
245	1	0	_aBranded interactions : _bmarketing through design in the digital age / _cMarco Spies & Katja Wenger
264		1	_aLondon : _bThames & Hudson Ltd, _c2020
300			_a351 pages : _billustrations ; _c27 cm
336			_atxt
337			_an
338			_anc
504			_aIncludes bibliographical references (pages 340-343) and index.
520	8		_aDigital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. 0 This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
650		7	_aMercadeo en internet _2ARMARC 2.0 en línea: _959219
650		0	_aBranding (Mercadeo) _971445
650		7	_aRedes sociales _2Armarc 2.0 en línea _963068
700			_aWenger, Katja _eorg _978724
856			_uhttps://puce.odilo.us/info/branded-interactions-marketing-through-design-in-the-digital-age-03133193
942			_cBK _00
999			_c284354 _d284352