| 000 | 02428cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 21816099 | ||
| 005 | 20231023080746.0 | ||
| 006 | m |o d | | ||
| 007 | cr ||||||||||| | ||
| 008 | 201124s2021 nyu ob 001 0 eng | ||
| 010 | _a 2020052150 | ||
| 020 |
_a9781260468557 _q(ebook) |
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| 020 |
_z9781260468540 _q(hardback) |
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| 040 |
_aDLC _beng _erda _cEC-QuPUC _fLuis Sotalín |
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| 041 | _aenm | ||
| 082 | 0 | 0 |
_a658.5 _223 |
| 100 |
_aHaines, Steven _eorg _983493 |
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| 245 | 1 | 4 |
_aThe product manager's desk reference / _cSteven Haines. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw Hill, _c[2021] |
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| 300 | _a1 online resource | ||
| 336 | _btxt | ||
| 337 |
_ac _bc |
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| 338 |
_acr _bcr |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Introducing the next generation model for product management excellence! You're firmly planted in the digital age-but has your company or organization kept pace with today's profound transformation in products and services? In this fully revised edition of his hugely successful bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation - at scale, and a roadmap for product managers who can become the entrepreneurial strategic thinkers who will drive their companies into the future! With major updates and revisions throughout, The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear"-- | ||
| 588 | _aDescription based on print version record and CIP data provided by publisher. | ||
| 650 | 7 |
_aAdministración de la producción _944199 |
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| 650 | 7 |
_aMercadeo _959266 |
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| 650 | 7 |
_aProductos nuevos _962308 |
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| 856 | _uhttps://www.accessengineeringlibrary.com/content/book/9781260468540 | ||
| 942 | _cEBK | ||
| 999 |
_c286657 _d286655 |
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