000 | 00594nam a2200205Ia 4500 | ||
---|---|---|---|
001 | 43434 | ||
008 | 200505s9999 xx 000 0 und d | ||
020 | _a968-880-797-4 | ||
040 |
_aEC-QuPUC _bspa |
||
082 | 0 | 4 | _a659.1/W462p/1996 |
100 | 1 | _aWells, William | |
245 | 0 | _aPublicidad : principios y prácticas / William Wells ; John Burnett ; Sandra Moriarty | |
250 | _a3a. Ed. | ||
260 |
_aMéxico, México _bPrentice-Hall Hisponamericana _c1996 |
||
300 |
_axxv, 948 p. _b _c26 cm |
||
650 | 4 | _aPUBLICIDAD. | |
700 | 1 | _aBurnett, John | |
700 | 1 | _aMoriarty, Sandra | |
999 |
_c29299 _d29299 |
||
942 | 0 | 0 | _00 |