| 000 | 00605nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 107819 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a978-84-8322-740-4 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a338.47910688/K848m/2011 |
| 100 | 1 | _aKotler, Philip, 1931- | |
| 245 | 0 | _aMarketing turístico / Philip Kotler ... [et al.] | |
| 250 | _a[tr. 5a. Ed. ing.] | ||
| 260 |
_a[Madrid, España] _bPearson Educación _c |
||
| 300 |
_axxvi, 797 p. _b _c25 cm.*il. |
||
| 504 | _aIncluye bibliografía y sitios web | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 650 | 4 | _aTURISMO - MERCADEO | |
| 999 |
_c61486 _d61486 |
||
| 942 | 0 | 0 | _00 |