| 000 | 00644nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 110533 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a978-607-32-1722-4 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/Ar57f/2013 |
| 100 | 1 | _aArmstrong, Gary | |
| 245 | 0 | _aFundamentos de marketing / Gary Armstrong ; Philip Kotler | |
| 250 | _a[tr. 11a. Ed. ing.] | ||
| 260 |
_a[México, México] _bPearson, c2013 _c2013 |
||
| 300 |
_axxx, [618] p. _b _c27 cm.*il. |
||
| 490 | 0 | _aAlways Learning | |
| 504 | _aBibliografía y sitios web: p. [581-604] | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aKotler, Philip, 1931- | |
| 999 |
_c79962 _d79962 |
||
| 942 | 0 | 0 | _01 |