000 | 00543nam a2200193Ia 4500 | ||
---|---|---|---|
001 | 90133 | ||
008 | 200505s9999 xx 000 0 und d | ||
020 | _a978-84-481-5655-8 | ||
040 |
_aEC-QuPUC _bspa |
||
082 | 0 | 4 | _a658.8/C855m |
100 | 1 | _aCravens, David W.. | |
245 | 0 | _aMarketing estratégico / David W. Cravens ; Nigel F. Piercy | |
260 |
_aMadrid, España _bMcGraw-Hill _c2007 |
||
300 |
_axvi, 604 p. _b _c27 cm.*il. |
||
504 | _aIncluye bibliografía | ||
650 | 4 | _aMERCADOTECNIA | |
700 | 1 | _aPiercy, Nigel F. | |
999 |
_c80351 _d80351 |
||
942 | 0 | 0 | _01 |