| 000 | 00543nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 90133 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a978-84-481-5655-8 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/C855m |
| 100 | 1 | _aCravens, David W.. | |
| 245 | 0 | _aMarketing estratégico / David W. Cravens ; Nigel F. Piercy | |
| 260 |
_aMadrid, España _bMcGraw-Hill _c2007 |
||
| 300 |
_axvi, 604 p. _b _c27 cm.*il. |
||
| 504 | _aIncluye bibliografía | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aPiercy, Nigel F. | |
| 999 |
_c80351 _d80351 |
||
| 942 | 0 | 0 | _01 |