| 000 | 00740nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 114691 | ||
| 005 | 20230711142424.0 | ||
| 008 | 200505s2013 mx a f 001 0 spa d | ||
| 020 | _a9786074819489 | ||
| 040 |
_aEC-QuPUC _bspa _erda |
||
| 082 | 0 | 4 |
_a658.8 _bC989m _b2013 |
| 100 |
_aCzinkota, Michael R. _971822 |
||
| 245 | 1 | 0 |
_aMarketing internacional / _cMichael R. Czinkota, Ilkka A. Ronkainen |
| 250 | _a10a. ed. | ||
| 260 |
_aMéxico, D.F. : _bCengage Learning, _c2013 |
||
| 300 |
_axxxviii, 680 p. : _bil. ; _c27 cm. |
||
| 504 | _aIncluye bibliografía y sitios web | ||
| 650 | 7 |
_aMercadeo _959266 |
|
| 700 |
_aRonkainen, Ilkka A. _971823 |
||
| 856 | _uhttps://puce.odilo.us/info/marketing-internacional-03133356 | ||
| 942 |
_cBK _00 |
||
| 999 |
_c80383 _d80383 |
||