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|---|---|---|---|
| 001 | 116026 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a970-10-118-X | ||
| 040 |
_aEC-QuPUC _bspa |
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| 082 | 0 | 4 | _a658.8/C989m |
| 100 | 1 | _aCzinkota, Michael R.. | |
| 245 | 0 | _aMarketing internacional / Michael R. Czinkota ; Ilkka A. Ronkainen | |
| 260 |
_aMéxico, México _bMcGraw-Hill, c1996 _c1996 |
||
| 300 |
_axxix, 819 p. _b _c25 cm.*il. |
||
| 504 | _aIncluye bibliografía | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aRonkainen, Ilkka A | |
| 999 |
_c80384 _d80384 |
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| 942 | 0 | 0 | _00 |