| 000 | 00647nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 57036 | ||
| 008 | 200505s9999 xx 000 0 und d | ||
| 020 | _a958-600-828-2 | ||
| 040 |
_aEC-QuPUC _bspa |
||
| 082 | 0 | 4 | _a658.8/G945g/1998 |
| 100 | 1 | _aGuiltinan, Joseph P | |
| 245 | 0 | _aGerencia de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; Thomas J. Madden | |
| 250 | _a6a. Ed. | ||
| 260 |
_aBogotá, Colombia _bMcGraw-Hill _c1998 |
||
| 300 |
_axv, 470 p. _b _c23 cm |
||
| 504 | _aBibliografía: p. 441-452 | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 | _aMadden, Thomas J | |
| 700 | 1 | _aPaul, Gordon W | |
| 999 |
_c80828 _d80828 |
||
| 942 | 0 | 0 | _00 |